MADE BY A MUM
For Mums and Dads
Hidden Heroes produce a range of convenient, tasty vegetable based food products for children. Our products are positioned to support Mums and Dads in their daily battle to encourage their young kids to eat veggies in a fun and positive way.
Over the past 2 years, we have spoken to thousands of mothers to really find out their major issues in feeding their children. The number one concern was ‘How do I get my child to eat more vegetables?’. We found out the ‘tricks’ that globally get children eating better and then re-developed our packaging accordingly to meet these ‘tricks’. Superheroes eat their vegetables! Hidden Heroes solves a daily problem which in-turn helps these parents in their every day battles.
As a Mum, I know it can be a struggle to get children eating that extra portion of vegetables. So, I set out to create a product that not only tastes delicious but also helps to make your life that little bit easier. Whether your child is already eating lot’s of vegetables or is struggling to eat any at all, Hidden Heroes is here to give them that one extra portion.